MY RESUME
About Me
Ever since I graduated with a Diploma in Advertising and Public Relations, I have been humbly gaining experience in the advertising, PR, events and digital marketing space for over two years. I am particularly passionate about digital marketing strategies as I believe digital strategies are the now and the future of businesses and direct engagement with all audiences.
I am curious, attentive and self-motivated — I strive to find new ways I can create or improve the lives of people in my community so, in turn, I can keep learning, growing and becoming a better person. I have also always been passionately curious about people. It has made me a more empathetic human being, and also a more intuitive, effective and humble communicator.
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Professional Experience
Jan 2018 - Nov 2018
Social Media, Publicity & Community Partnerships Lead
Techstars Startup Weekend Singapore
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Planned, designed, created and managed weekly graphics, copy and captions ranging from promotional content to industry trends on Startup Weekend Singapore’s social media channels.
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Reached out to over 100 local media and start-up organisations seeking collaborations and partnerships.
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Liaised with main event sponsor, GovTech Singapore and Singapore Tourism Board for the successful installation of 20 street advertising banners along Singapore’s busiest shopping street, Orchard Road.
May 2018 - Aug 2018
Search Engine Optimisation Intern
Appiloque Digital Marketing Agency Singapore
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Crafted SEO data analysis reports using Google Marketing Platform tools and SEO Keyword generators for new business acquisitions.
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Reviewed and improved client websites by conducting onsite optimisation projects and plugin fixes on Wordpress.
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Identified powerful keywords and search trends to drive valuable traffic to our clients.
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Formulated SEO and Wordpress, documentation and best practice reports for clients and future interns.
Sep 2016 - Apr 2017
Account Management Intern
​TBWA\Singapore
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Corresponded with local and regional clients for timeline updates, approvals of creative work and meeting recaps.
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Wrote effective and inspiring creative briefs for Art Directors and Copywriters.
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Analysed and reported weekly industry trends and consumer insights.
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Conducted and pitched competitive landscape analysis for new clients.
Apr 2016 - Aug 2016
Project Director
(Ken You Do It Campaign)
Ministry of National Development
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Generated a total 503 downloads of the OneService mobile application and 1563 followers across all campaign social media platforms.
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Crafted interim and final campaign pitch decks, infographic reports and proposals.
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Met with clients and course supervisors for project updates, feedback and approvals.
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Facilitated strategic ideation sessions and internal work-in-progress meetings.
Skill Sets
INDUSTRY KNOWLEDGE
Client Servicing
Account Management
Digital Marketing
Social Media Content Creation
Strategic Market Research
Search Engine Optimisation
Web Analytics
Event Planning
Copywriting
Graphic Design
INTERPERSONAL
CAPABILITIES
Detail-Orientation
Communication
Presentation Skills
Adaptability
Teamwork & Collaboration
Negotiation
SEO TOOLS
Wordpress
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Google Marketing Platform
Analytics
Data Studio
Search Console
Tag Manager
Webmaster Tools
Page Speed Insights
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Online Analytics Tools
KWFinder
SEMRush
ADOBE CREATIVE SUITE
Photoshop CS6
InDesign CS6
Illustrator CS6
Dreamweaver CS4